Quick Answer / Key Takeaway
Technical SEO means making sure search engines can crawl, render and index your pages quickly and without errors. Fix crawl and indexation problems first, then speed and structure, because great content cannot rank if it cannot be found.
Table of Contents
1. Crawling and Indexation
Start in Google Search Console. The indexing report shows which pages are indexed, which are excluded and why.
- Submit an up-to-date XML sitemap of pages you want indexed
- Check robots.txt is not blocking important pages or assets
- Fix broken links and long redirect chains
2. Site Speed and Core Web Vitals
Core Web Vitals measure loading, interactivity and visual stability. Compress images, serve modern formats, reduce unused JavaScript and avoid layout shifts from late-loading elements.
3. Structure and Internal Linking
Keep important pages within a few clicks of the homepage and link between related pages with descriptive anchor text. This helps crawlers discover pages and spreads authority to the pages that matter.
Tip:
Look for orphan pages with no internal links. They are the easiest wins to fix.
4. Canonicals and Structured Data
Use self-referencing canonical tags to prevent duplicate-content confusion, and add structured data where it fits the page, such as FAQs, products or articles.
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Frequently Asked Questions
Fixes that unblock crawling can show up within weeks, but ranking changes depend on competition and how much was wrong.